The Top Ten Things You Must Put Into Your Internet Marketing Business If You Want To Make A Living At It.

Just read the ads from the Internet Marketing gurus and you’ll be led to believe they will make you rich if you’ll just buy this course or that software. After all, the ad will tell you, “this is the exact same system I used to rake in over 2 million dollars last year.”

Are they lying to you? Probably not. They probably did rake in 2 million dollars last year using this or that method. But the implication is that they only did this one thing and money, traffic, or fame just poured in. They probably aren’t lying about the facts, but there is a lie built into the implication.

Here’s the truth. Nearly every one of these Internet Marketing gurus runs a large company. He (or she) has a formal business plan and a registered company. It is a full time job. Often it is a full time job for an entire staff of people.

They want you to believe that you can work two or three hours a day in your underwear and make a killing – just like they do. But again, that is the lie. Do you know how many hours most of these gurus put in? That’s right, tons. In fact I remember a top ten list about the top ten signs you’re a marketer. The number one sign was “You think a ‘half-day’ means leaving work at 5 O’Clock.”

One of the reasons these guys achieve the success everyone else only wishes they could achieve is because they work — hard and long!

So yes, you too can make millions using the same system they’re about to teach you, but you must run it like a real business and you must be willing to devote incredible time and effort to it.

Having said that, let me present these and several other elements that must come together in order to be a successful Internet Marketer. Without them you will almost certainly fail.

Top ten things you must put into your Internet Marketing business if you want to make a living at it.

1. A Business Plan

You simply must treat your Internet Marketing Business like a real, formal business. If you can’t even put together a business plan then you do not have what it takes to run a successful business.

2. Time, time and more time

Later on you may be able to hire out several functions like Web page building, answering email, and writers. But for now you will put on all these hats and it will take loads of time. When I was new at this I spent several days just figuring out how to set up one Web feature, like a mailing list or order system. And that was just a single feature. There are dozens of different things to worry about. Researching your content, affiliate tracking, mailing lists, SEO, Web page building, order cart systems, answering email, writing articles, researching keywords, blogs, RSS setup, forum posting and monitoring … the list goes on and on. Do you really think you can do all these things in two hours a day? If so, you are deceived. If you want to build your business as a full time business, plan 10 – 12 hours a day at least six days a week for the first six months or so.

If you do it part time, it can be done, but plan for a much longer gestation period before you expect to make any money. After it all comes together you will eventually be able to relax, but give it a lot of time to build traffic and attention first.

3. Communication skills

I can’t tell you how many times I get email that looks like this:

“I’m new in marketings using the Internets. Could you tell me how I should make big money now. There are too many things to know so I think I’m not learning good. No body is no help for me.”

My response? GET OUT OF MARKETING NOW! Spelling errors and typos are one thing. But if you can’t form a sentence you are in deep trouble. Marketing is a medium of communication and persuasion. Good communication skills are a MUST!

Imagine reading an ad written by someone who writes like that? Does this person exude the intelligence to be able to run a business? Do I trust them? No!

In nearly every field, those who rise to the top are those who can communicate. Master the skills of speaking and writing and you’re half way there. If you don’t have those skills and you want to get rich I hope you have talent as a football player or rock star. They’re not required to communicate well. But for goodness sake, get out of marketing!

4. Focus, focus, focus

I’ve heard countless interviews with top executives in business. One question nearly always posed to them is “to what do you most attribute your success?”

There is one answer that nearly always comes first, “FOCUS.”

Successful business tend to be relentless organizers, goal setters and single-minded people. They will not jump from one project to another, but will stay on one task until it is either complete, or in the hands of someone else who is responsible for completing it and reporting back by a given deadline.

Focus and goal setting are nearly synonymous concepts. Here’s a typical scene. You get all excited about the promises about writing Google AdWords when you buy Perry Marshall’s excellent ebook ‘Definitive guide to Google Adwords.” You get half way through and start writing some Google Ads. But you’re not proficient at it yet, so you lose some steam and suddenly run across Phil Wiley’s very fine treatment on “Minisite Profits.” It offers new hope so you jump on board, and soon you find you’re not making big money there either. Then you go on to the next thing, and the next and the next – always hoping one will pay off, like a big lotto game.

This will not work. If you had paid attention to point one (write a business plan) you would have been more likely to stay on focus. You would complete one task at a time and each new one would build on the last, so that Minisites, Google ads, SEO and all the other elements of Internet Marketing would all feed each other in a big unified plan.