In any business, there are 2 truths that are relevant when marketing your business. The first truth is that you will probably have to do paid advertising, and the second truth is that you will have to do some free advertising. It doesn’t matter what business you’re in – these 2 rules apply to you.

Believe it or not, they both have their pros and cons. With advertising, you get immediate people around to view your ad – and they’re targeted too. The benefit of this is that you get to know whether or not the ad will work for you. The problem with it is that as soon as you stop advertising, you get no more people to come to your business. In my opinion, I think it’s best to do both – especially if your advertising is very profitable for you.

With free marketing, you don’t waste 1 red cent. Profits are 100% and it doesn’t have to go towards advertising fees or anything like that. But when done right, free marketing can do wonders for your bottom line. I still use free marketing in my business because I love the idea that it doesn’t cost me any money. However on the flip side with paid marketing, you have to spend some money.

The best thing that I can say about paid advertising is that it’s fast, and when made to work, it can definitely make you wealthy. But there are so many way to advertise your business offline that it isn’t even funny. For example, you can do newspaper advertising, direct mail, yellow page advertising, classified advertising, and etc.

With free marketing, you kind of have the same luxury. You can go on the internet and get set up with Google Places, run a pay per click (PPC) campaign for cheap, write articles, and even create a free eBook that can be made viral.

Free marketing and advertising have their place in the world, but for my cup of tea, I suggest something for free. Many business owners can also do free marketing campaigns but they just aren’t aware of them. For example, one free marketing technique that small business owners can have is referrals.

You can refer people to your colleague’s business and create a way to track who’s sending people to each other. This is a great way to see if the referral marketing campaign is working, and to tell if you should run it far into the future.

My whole thing is that if you can get referrals, then get them. But don’t beg them so that they don’t get annoyed by you – create a friendly atmosphere, and make sure the letter that you send to them contains empathy, and has story that is related to getting a new customer or client.

Hopefully you will use these tips to have the type of marketing success in your business today. If you don’t think that these techniques can’t work for you, try them on for size and start using them to make more money in your business.