Any online entrepreneur knows that their most important job is to have a high amount of traffic driven to their website on a daily basis. The more traffic that you have coming to your website means the more potential income for you to make. Without daily traffic to your site, you will not be able to make any money.

Since the internet has come into play many people have realized that now there are a lot of different options for getting traffic to your website. Even today, the debate goes on about which one – paid or free methods – work out better for the internet marketing entrepreneur.

When trying to build an online business your major goal is to drive a lot of traffic to your website, you have to make a choice whether to go with developing free traffic route or use paid traffic like Google pay per click (PPC) marketing.

As you know Free traffic will deliver the best ROI (return on your investment) because you will have no out of pocket cost. The problem you find is that in most cases the traffic you bring to your website may not be as targeted as a keyword targeted PPC campaign.

There are many ways to generate free traffic such as articles marketing and using the social networks. If you choose to use the social networks then you would make use of the different social sites that are free. All you need to do is put in the needed time and learn how to market on these sites. Create good quality content that will help you maximize your traffic driving strategies.

It is important to bring to your attention that simply having a profile on YouTube, Facebook, Twitter, Startupspace and other types of social networking sites does not guarantee automatic increase in your Web traffic. You need to know how market yourself and position your profile in such a way that attract the people that belong to your niche market.

The challenges that people face with using the free traffic method is that it’s a work-heavy marketing technique. In order to gain a lot of traffic on a daily basis, an internet marketer needs to constantly market their site to get their link exposed to their target market. If you do not have 3-4 hours per day to put into marketing your website links then, free marketing strategies is not an option that will work for you.

Pay Per Click campaign traffic will cost you money to drive traffic to your site, but if you set up your campaign properly, then your ROI will be much higher and the advertising cost will pay for it’s self. If you’re using Ezine Article directories, you sometimes have to wait over 7 days for approval, but a Google AdWords campaign can be generating targeted leads in minutes.

While your cost will be much higher running a PPC campaign, so is your potential for huge profits. If you don’t know how to set up a good PPC campaign, you will risk losing a lot of money.

Most AdWords campaign such as Google has protection in place to help you monitor your accounts and to prevent any major losses from happening, such as you can set daily limits for your spending. Unfortunately, a lot of internet marketers set their limits far above what they can really stand to loose.

My suggestion for you is to use a paid and free traffic marketing strategy that combines both methods. You might want to set up a PPC campaign for a couple weeks out of the month and at the same create an Article marketing campaign with the Ezine directories – both with the same keywords.

A couple weeks later, you notice your Article is #1 in the Google SERPs. Would you want to continue the PPC campaign? Well that will be what your testing and tracking of conversion rates will answer for you. You might find that the PPC ad linking traffic directly to your capture page has a higher conversion than those who click through to the Article link.

Smart internet marketers understand the need to constantly track and tweak their marketing efforts. Learn and implement new marketing strategies. See what works best for your niche market. Then do not reinvent the wheel repeat your success!

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