Direct Network Marketing has been defined in a number of ways by a number of people in articles and elsewhere across the Internet. The problem is that many of them are overcomplicated or simply wrong. By properly understanding what direct marketing really is and how to apply it to your networking business, you can begin to harness its power to explode your business, both online and offline.

What is it?

Direct network marketing is simply using direct marketing strategies to market your networking business. It has the advantage of being both affordable and effective and allows you to quickly measure your response rates. This, in turn, allows you to improve your marketing efficiency by testing new copy to see which outperforms the other. (You are tracking everything you do, right?)

Direct marketing is simply one style of marketing in which the seller contacts the consumer with a message that contains a specific call to action. Direct response marketing is similar except that the consumer contacts the seller. Pay per click advertising is an example of direct response advertising.


Although direct marketers can utilize a broad array of media as channels for the distribution of their message, direct network marketing as employed by the individual network marketer, is generally accomplished via one or more of the following:

  • Direct mail
  • Telemarketing
  • Email marketing
  • Voicemail marketing and voice broadcasting
  • Direct selling
  • Search engine marketing
  • Integrated campaigns

Regardless of the channel you select, the secret is to think about your message as if you were having a conversation with your prospect. Effective copywriting is also necessary if your message is to be successful.

In Your Business

To be effective with direct network marketing, you need to:

  • Identify your target market
  • Select the message or messages you want to send them
  • Learn how to write effective copy
  • Pick the media you want to use
  • Send your message and measure the response you get
  • Test, test, test

Study the field. If you’re using the internet to market your business — and you should be — you’re in luck. Without exception, the top internet marketers are all highly skilled in this area. And that includes a number of the top internet network marketers who are using these skills to grow their businesses today. Study them and you can learn all of these skills and how to integrate them without having to reinvent every wheel yourself.