In the 80s and early 90s the fitness craze started. Everyone was walking, working out, going to the gym and healthy food was in. It was like everyone jumped into their New Year’s Resolution running gear and they were off. And like a New Year’s Resolution it didn’t last, but it did go on for several years. After that, folks slipped back into over eating, kicking back, and it is, as if the fad ended.

It seems that it comes back every 5-10 years however and thus, it makes sense to be ready for the next health and fitness revival. Which I guarantee you is coming. And the sooner the better, as it could not come at a better time when gym memberships are down due to the recession and people are down and out due to turbulent times. Perhaps, you recall the dieting fads that hit us all after 9-11.

South Beach Diet and Atkins seemed to kill the business for the fast food industry, and several chains went out of business. Gym memberships soared during this time, even if half of America were borderline diabetics. It appears that these health and fitness revivals come as the economy grows, people get better jobs and reach their pinnacle peak on Maslow’s Hierarchy of needs. Next they are looking for enlightenment and for self actualization.

Not sure why everyone waits until the good times to work out, eat right or join a gym, but it is something I’ve been noticing over the last 30-years. Maybe you’ll observe this during the next fitness and health food craze? And judging by the economic recovery predictions, I’d give it about 12-15 months before the next revival. Please consider this.